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Home & Office Relocation From Surrey: the Waitrose effect

Posted on May 26, 2015 by W.H.Cox


When searching for a place to call home, people are usually thinking about how close good transportation and education is. What shops and grocery stores are nearby is not usually at the top of a buyer’s priorities. But research has found that the right retail on your doorstep could actually have a bigger impact on selling your house than you think.

The “Waitrose Effect” refers to homes in close proximity to a Waitrose store finding higher sale prices than those without. In fact, it has been found that the top 20 locations with the highest “Waitrose premium” all have house prices at least 40 per cent above their local county average – and Surrey is one of them!

Experts say that the boost in price isn’t necessarily because buyers are specifically looking for a Waitrose nearby, but rather that Waitrose stores follow affluent consumers, creating a community filled with higher income families and hence also attracting those with more to spend. Other things to look for in affluent communities are people with multiple property investments, notices for planning and nicer bikes and cars, to name just a few.


While Surrey is known for bringing in buyers from all over the area for many reasons, a local Waitrose is just another drawcard for those looking to purchase property. Whether you are looking to move, invest or sell, Surrey is a strong choice. Known for its balanced retail area offering a high level of customer choice, this just one more reason to make the move to the county.

And, if you need a removal company to get you to Surrey, WH Cox can help. Reliable, affordable and close at hand, our team are ready to move you into your new “home, sweet home”. Give us a call on 01494 727279 to discuss your needs with one of our friendly representatives today!